A Woman’s Touch: What it takes to create a softer, more beautiful world

As we celebrate Women's Day this week, our founder and CEO, Vinette Diab-Nicholls, reflects on her inspiring journey since the start of DIYgirls. Discover how her passion for female empowerment and community upliftment shaped our brand.

Award winning interior designer DIYgirls INTERIOR, Johannesburg, South Africa

The road that led me to establishing DIYgirls has been an incredible one, but before I tell you all about it, let me first introduce myself: I am Vinette Diab-Nicholls, the founder and CEO of DIYgirls. Besides my obvious love for beautiful interiors, I’ve always had a passion for female empowerment and community upliftment. From the very beginning, I knew that my company would not just focus on profits, but also on making a positive impact in people's lives.

For me, interior design is about so much more than creating aesthetically pleasing spaces. It's about enhancing the way we use and enjoy our homes, making our lives more comfortable, and contributing to a better world. This belief shaped DIYgirls' mission to inspire change and provide a platform for women to master new skills, empower themselves, and showcase their remarkable talents.

DIYgirls manufactures top quality table décor and decorative accessories

At DIYgirls, we are deeply committed to community upliftment through various skills development and training programs. We take pride in having complete control over our manufacturing chain, ensuring that everything we produce is sustainable, environmentally friendly, and ethically sourced. Our focus on high-end interior design with a conscience allows us to make a meaningful difference in the lives of others.

One of the initiatives closest to my heart is our blanket drive, through which we provide hundreds of warm, hand-made quilts to the less fortunate. These blankets not only offer physical comfort but also serve as a symbol of hope and care. For me, business and community partnership go hand in hand, and this philosophy is at the core of DIYgirls' identity. I also believe it’s at the core of every woman: To make the world a softer, more beautiful, gentler place.

DIYgirls interior designer is committed to female empowerment and community upliftment

As a 100% female-owned small business, I take great pride in empowering women. In fact, 90% of our employees are black women, reflecting our commitment to inclusivity and diversity. We collaborate with female entrepreneurs and strategic partners from diverse backgrounds, consistently expanding our product range to offer innovative, beautiful, and affordable products to our cherished clients.

Our all-female workshop is a source of immense pride and joy for me. It provides employment opportunities to women with incredible talent but limited resources and opportunities. These talented artisans craft the most beautiful products, all tailored to the unique needs of our clients. By empowering these women with tools, skills, knowledge, and confidence, I believe we can transform not only their lives but also the future of their communities and, ultimately, our country.

DIYgirls INTERIOR boasts an all female workshop where luxury furniture and decorative accessories are manufactured

From the customer’s point of view, the heart of DIYgirls lies in our offerings of bespoke interior design, custom-made furniture, and top-quality, handcrafted décor, but none of this would have been possible without the phenomenal women who stand behind our brand. From our all-female workshop and sewing room to our designers and strategic partners, women play a crucial role in ensuring that every DIYgirls piece is carefully and meticulously crafted.

DIYgirls INTERIOR design service Johannesburg, South Africa

As we approach Women's Day, I am filled with so much gratitude for the journey that DIYgirls has taken. It stands as a testament to the power of women and the transformative impact of community upliftment. I am humbled by the opportunity to combine my passion for interior design with my commitment to creating a more equitable and compassionate world.

This Women's Day, I invite you to join us in celebrating DIYgirls and our collective effort to make the world a better, more beautiful, and gentler place for women.